The project was created thanks to the meeting held between Antares Vision Group and three strategic partners: BF S.p.A., the most important Italian agro-industrial group, Bluarancio S.p.A., a leading Information Technology company in creating and managing platforms for the Italian agricultural sector, and SDF S.p.A., among the world's leading manufacturers of tractors, harvesting machinery and diesel engines. Together, they have created RurAll S.p.A., a company that will focus on two main aspects.
HOW TO ACHIVE THE GOAL? RURALL PROJECTS:
On one hand, a digital infrastructure of rural areas, which will exploit digital technologies to increase the output and management of land on a large scale (the so-called “Agriculture 4.0”); on the other hand, a digital platform, which uses emerging technologies to manage the end-to-end traceability of agri-food products (from the origin of the raw materials, to their path along the supply chain, right up to the end consumer), with the aim of allowing a “smart label” concept to be introduced, which is able to fight counterfeiting and certify “Made in Italy” productions and the sustainability of the entire supply chain and of the production and distribution processes.
“We are proud to be part of this project that aims to protect our Made in Italy from the field to the table”, Emidio Zorzella said. “Today, the digital transformation process is essential to guarantee the integrity and transparency of the supply chains and the first challenge is to connect the physical and digital worlds. RurAll welcomes skills and specialisations from different fields and which together, can offer value for our country, for agriculture, industry and for all of us”.